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WE BELIEVE your skin comes first

There’s nothing like that little spark of delight you get from an amazing beauty product. It could be your favourite eyeshadow, your go-to serum, or that perfect foundation - they all have the power to enhance what’s naturally beautiful and make it glow.
We at Purple Seoul make it our mission to find the trendiest products and make them easily available to all of you K-beauty lovers in the UK. We carry it all, from everyday must-haves to those k-idol-favourites.
Browse our site to explore our extensive selection of Korean skincare and makeup.
~Purple Seoul

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🚨 Clearance Sale Time! 🚨 Hey, skincare lovers! 💜 Purple Seoul is clearing out shelves, and you’re gonna love this! 🎉 Up to 90% OFF on all products expiring in 2025! 🎉 But here’s the deal – once they’re gone, they’re GONE! 💨 Stock is super limited, so don’t wait too long! 💄 Snag your fave Korean skincare goodies at crazy-low prices and keep that glow shining bright! ✨ 📅 Don’t miss out – grab your must-haves now before someone else does! 💜Shop Link in Bio💜 #purpleseoul #healthyskin #beautyessential #beautymusthave #kbeauty #koreanbeauty #skincareroutine #beauty #skincare #skincarecommunity #koreanskincare #skincarejunkie #kbeautyshopuk #smallbusinessuk #london #skincaresale #clearance #kbeautysale #skincaresale #makeupsale
✨Achieve Firmer, Radiant Skin with MEDIHEAL Youth Synergy Lifting Mask!✨ Say hello to your skin’s new best friend: the Collagen x Snail sheet mask from MEDIHEAL! 🐌💧 This luxurious mask combines the power of collagen to improve elasticity and snail mucin to deeply hydrate and rejuvenate. Perfect for lifting, firming, and restoring your skin’s natural glow! 🌟 Benefits: ✔ Improves skin elasticity ✔ Deep hydration for a radiant finish ✔ Smooths and firms for a youthful look Treat yourself to a spa-like experience right at home. 🛁💆‍♀️ Your skin deserves it! 📲 Grab yours now and bring a boost of confidence to your skincare routine. 💖 💜Shop Link in Bio💜 #mediheal #youthsynergyliftingmask #collagen #snailmucin #microcollagen #purpleseoul #healthyskin #beautyessential #beautymusthave #kbeauty #koreanbeauty #skincareroutine #beauty #skincare #skincarecommunity #koreanskincare #skincarejunkie #kbeautyshopuk #smallbusinessuk #london
🎁 Boxing Day Offer! 🎁 Shop your favourites at Purple Seoul with an exclusive 20% OFF on EVERYTHING! 🛍✨ ✅ No code required – discount automatically applied at checkout ✅ No minimum purchase required 📅 Valid: 26th December - 31st December Don’t miss out on this limited-time deal—treat yourself before the year ends! 💜 💜Shop Link in Bio💜 #boxingdaysale #shopnow #yearendsale #purpleseoul #healthyskin #beautyessential #beautymusthave #kbeauty #koreanbeauty #skincareroutine #beauty #skincare #skincarecommunity #koreanskincare #skincarejunkie #kbeautyshopuk #smallbusinessuk #london
✨ Glow Naturally with SOQU Rice Serum! ✨ Introducing the SOQU Rice Serum Moisturising & Brightening – your skincare secret for a hydrated, radiant complexion! 🌾💧 🌟 Why You’ll Love It: ✔️ Infused with the power of rice extracts for natural brightening ✔️ Deeply moisturizes and nourishes your skin ✔️ Lightweight, non-greasy formula perfect for all skin types ✔️ Leaves your skin smooth, glowing, and refreshed 💖 Size: 50ml – perfect for daily use! Transform your skincare routine and achieve a luminous glow with SOQU Rice Serum. Your skin deserves this kind of love! 💕 💜Shop Link in Bio💜 #soquriceserum #skincareglowing #hydrationgoals #brighteningserum #glowwithsoqu #soqu #purpleseoul #healthyskin #beautyessential #beautymusthave #kbeauty #koreanbeauty #skincareroutine #beauty #skincare #skincarecommunity #koreanskincare #skincarejunkie #kbeautyshopuk #smallbusinessuk #london